By ORDENNE · Published 8 November 2026
The practical answer
Seller output: a publishable anonymous summary and a private evidence pack organised around the questions buyers will ask.
Define the sale before describing the opportunity
Specify whether you are offering all shares, a controlling interest, a minority stake or selected assets. Write down what is included and excluded. The same asking price can mean very different things if stock, debt, deposits, equipment or working capital are treated differently.
Prepare an anonymous first presentation
Lead with the activity, broad location, business model, sale structure and financial period. Explain the owner’s involvement and support available for transition. Keep the public summary free of customer names, employee details and identifying information you have not agreed to disclose.
Make buyer conversations easier to assess
Prepare financial records and a structured answer list before discussions deepen. Agree when further information can be shared and who may see it. A clear timetable helps the owner continue operating the business while responding to serious interest in an orderly way.
Your working checklist
- Describe the interest offered
- Set the included asset perimeter
- Reconcile the figures
- Prepare disclosure stages
- Plan owner availability
Use the guide with a live opportunity
For a buyer, record the listing reference and the questions that could change your decision. For an owner, use the checklist to prepare a consistent response and identify which information is suitable for public presentation. Share identifying or sensitive material only through an agreed confidential process.
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ORDENNE editorial transaction framework. Process suggestions are general preparation guidance, not a universal legal procedure, completed-transaction claim or personalised advice. Confirm the activity-specific requirements and agreed terms for the actual transaction.